Basis of Differences


Departmental Store


Multiple shops


1.


Nature


•


There is one store with many departments.


•


There are several shops under this system and the shops are scattered over several places.


2.


Variety of Goods


•


Deals in a large variety of goods.


•


Deals in one commodity.


3.


Purpose


•


It provides all types of goods to satisfy all requirements of customers.


•


They meet only the limited requirements of customers.


4.


Customers


•


High class rich people.


•


Belong to higher and middle income groups.


5.


Advertisement


•


It is carried only locally.


•


The chain stores are organized on a wide scale or on a nation wide basis.


6.


Window display


•


Done in an artistic decorative style which is unique.


•


Done in an identical manner.


7.


Risk


•


Risk is more and concentrated on the store.


•


Risk is divided over all the shops.


8.


Credit facility.


•


May be allowed to reputed customers.


•


All sales are on cash basis.